Millennials Think an Annual Vacation Is Important to the American Dream More Than Any Other Generation. Is Travel Worth It?

Forget the white picket fence—for millennials, the American Dream comes with a passport stamp. This generation is rewriting the rules of financial success, and annual vacations have become just as essential as retirement savings.

According to Investopedia’s 2025 American Dream Study, three-quarters of millennials say annual vacations are part of their American Dream. Seventy-five percent of people born between 1981 and 1996 rank yearly travel as a priority, compared to just 64% of baby boomers (born between 1946 and 1964).

This may seem surprising given millennials’ well-documented financial struggles. They are dealing with unprecedented student loan debt, delayed homeownership thanks to soaring real estate prices and the lingering economic effects of multiple recessions. Yet, despite these challenges, or perhaps because of them, millennials increasingly prioritize travel and experiences alongside traditional financial milestones, such as saving for retirement or buying a home.

Fast Fact

To learn more about the real price of the American dream, see Investopedia’s Cost of the American Dream study.

In this article, we will explore whether millennials can afford to make their travel dreams come true while still accomplishing more traditional American Dream metrics like homeownership, debt repayment, or retirement security.

Key Takeaways

Millennials place a high value on experiences, often ranking them alongside or even above traditional wealth milestones like owning a home or paying off debt.
Travel can coexist with other financial goals if it’s intentionally included in your budget.
Incorporating leisure and travel into a financial plan can reduce burnout and improve your overall mental health and quality of life.
The modern American Dream is evolving to balance long-term stability with meaningful experiences.

Why Millennials Value Travel So Highly

Several cultural, social, and economic factors have made travel a major life priority for millennials. Unlike previous generations, who may have viewed vacation as a luxury to be earned, millennials tend to see experiences as an important part of their personal development and well-being.

The data supports this focus on experiences. According to McKinsey & Company, younger generations are driving much of the rising interest in travel. In 2023, millennials and Gen Zers took an average of almost five vacations a year, compared to fewer than four for older generations.

Note

Millennials say they spend around 29% of their income on travel, compared to 25% for baby boomers.

Millennials' love of travel is about more than snapping Instagram-worthy photos, though social media certainly plays a role. Ninety-two percent of young travelers say their most recent trip was motivated in some way by social media. However, their main source of inspiration didn’t come from influencers or celebrities (30%) but instead from friends and family (42%).

This experience-first mindset can also be attributed to millennials entering the workforce during a recession and facing multiple periods of economic uncertainty in their careers. These experiences create a “live for today” mentality that tends to value experiences like travel with the same level of importance as future financial security.

The Pros and Cons of Prioritizing Travel

Pros

Better mental health and well-being
Improved physical health
More creativity and productivity
Meaningful experiences and memories
Improved work-life balance

Cons

Diverted resources
Debt accumulation risk
Lifestyle creep
Unpredictable costs

Before diving into strategies for balancing travel with other financial goals, it’s worth looking at some of the pros and cons of prioritizing travel in your budget.

Pros Explained

Better mental health and well-being: Research shows that travel can improve mental health, reduce burnout, and boost overall life satisfaction.
Improved physical health: Travel can help regulate sleep patterns and reduce stress-related health issues. A group of researchers followed 749 women for over two decades and found that those who went on fewer vacations were eight times more likely to develop heart problems than women who vacationed twice a year.
More creativity and productivity: Lin-Manuel Miranda famously attributes the success of his hit Broadway musical Hamilton to an idea he had while on vacation. He notes, "It's no accident that the best idea I've ever had in my life—perhaps maybe the best one I'll ever have in my life—came to me on vacation. The moment my brain got a moment's rest, Hamilton walked into it.”
Meaningful experiences and memories: Travel offers experiences and memories that can enhance quality of life in ways that material possessions often cannot, becoming part of your identity.

Improved work-life balance: Regular travel can help establish boundaries between work and personal life, leading to greater personal fulfillment and long-term career satisfaction.

Cons Explained

Diverted resources: Money spent on travel is money not going towards long-term goals like retirement savings, a down payment for a house, or debt repayment. For Millennials who are already behind on traditional wealth-building milestones, the cost of travel may outweigh the long-term benefits.
Debt accumulation risk: High travel costs can lead to credit card debt, especially when combined with the social pressure to take elaborate trips. The average cost of a vacation in 2025 is projected to be $7,249, according to Squaremouth.
Lifestyle creep: As your income increases, spending more money on or upgrading your travel experiences might be tempting. Lifestyle creep can make it harder to control your vacation budget over time.
Unpredictable costs: Travel expenses can spiral out of your initial budget due to flight delays, unexpected expenses, or spontaneous upgrades, making it difficult to stick to your travel budget.

How To Make Travel Fit Into a Balanced American Dream

The key to incorporating frequent vacations into your budget is treating travel like any other financial goal.

Here are a few strategies to help you get started:

Set a dedicated travel budget: Rather than hoping money will be available when you get invited on your next vacation, create a specific travel savings account or sinking fund that makes automatic monthly contributions.
Use rewards and points strategically: Maximize credit card rewards and loyalty programs, but only if you can pay off balances in full each month. Travel credit cards can significantly reduce trip costs by allowing you to redeem credit card points for flights, hotels, and rental cars.
Align trips with savings milestones: Create a system where travel rewards come after achieving other financial goals. For example, wait until you hit your annual retirement contribution target or pay down a certain amount of student debt before booking your dream vacation. This approach means that travel will enhance your financial health, not undermine it.
Be strategic with timing and location: Travel during off-peak seasons, consider less expensive destinations, or explore local options that require minimal transportation costs.

Why Do Millennials Place More Value on Vacations Than Other Generations?

Millennials grew up and eventually entered the workforce during significant economic upheaval, including the Great Recession and the COVID-19 pandemic. Some experts credit the impact of these economic downturns, such as the need to stay home and skip vacations, as a reason millennials prioritize travel so much in adulthood.

What Are Some Affordable Ways To Travel That Still Feel Special?

Consider off-season travel, house-sitting, home exchanges, or vacation rentals, which can provide major discounts or even free accommodations. Explore nearby destinations that require minimal transportation costs, or consider traveling with a group to split expenses. Use travel rewards programs and credit card points to take advantage of free perks like flights, hotel stays, or rental cars.

How Much of My Income Should Go Toward Leisure?

A popular rule of thumb is to follow the 50/30/20 rule when creating your budget. This guideline encourages you to allocate 50% of your after-tax income towards needs, 20% towards savings and investments, and 30% towards wants, such as dining out, hobbies, and travel. Within that 30% discretionary category, determine which portion feels sustainable for travel based on your other priorities.

Can Prioritizing Experiences Improve My Long-Term Financial Health?

Yes, when done strategically. Research shows that travel can help reduce burnout, improve mental and physical health, and enhance creativity, supporting long-term success and earning potential. The key is to balance your spending on experiences with other financial goals, rather than pursuing travel and the expense of your retirement savings, debt repayment, or emergency fund building.

The Bottom Line

According to Investopedia’s 2025 American Dream Study, millennials are redefining the American Dream—and for many, it includes an annual vacation. This shift reflects a generation that values travel and experiences alongside financial milestones like buying a home or paying off student loan debt.

With smart planning, automated savings, and incorporating travel into your overall financial strategy, millennials can enjoy meaningful travel experiences without compromising their long-term financial health. The American Dream for younger generations doesn’t have to be an either-or decision; it can be a balance of both enjoying the present and securing your future.